Destination China - China

Xperience Singapore Events & Travel - Singapore

"It is not the purpose of the walk that is important but the small steps that lead to it." Chinese proverb



What we liked: An international team which knows China, its customs and traditions, its people, its culture and which offers tailor-made programs with rigor and competence.

Since 2018 Xperience Singapore Events & Travel has associated Destination China and The Witty Guide to create a unique and original DMC. By combining Destination China's expertise and Jane's (The Witty Guide) in-depth knowledge of Singapore, the trips, meetings, conferences, incentives and events they organize became truly unique and innovative. Through these exclusive experiences, Xperience Singapore aims to offer its guests the best that Singapore has to offer.

  • Jane


  • Brian Yin Hong Bo

    Brian Yin Hong Bo

    Owner of Destination China
  • Gunther Homerlein

    Gunther Homerlein

    Director of Programmes and Events Services

Beijing - Shanghai - Xian - Hong Kong - Tibet - Guilin - Sanya - Macau - Singapore

20 employees, some of whom speak French

Annual projects: 450

Average size per project: 150 people

References: ADP - CEGETEL - NOVARTIS- BNP Paribas - PSA - EADS - FMI

Brian Yin Hong Bo, owner of Destination China:

In 1997, I was one of the pioneers of MICE tourism in China alongside Issy Scher in Beijing. I learnt my trade on the ground, where the profession takes all its nobility. I have become an expert in event organization and I am proud to welcome the French to our country. My favorite proverb is from Confucius: Choose a job you love and you won't have to work a single day in your life.

Gunther Homerlein Director of Programs and Event Services:

When I joined Brian and Issy in 2001, newly arrived from my native Austria, it was easy for me to adapt to the needs of our clients. I owe this to my intense passion for China. Having accumulated a lot of experience during my thirteen years in the hotel business, including nine years as a member of the Shangri-La chain, I acquired all the necessary skills to "co-pilot" this beautiful ship that is "Destination China". My passion for the profession and the country has really given me wings, even if they aren't those of a dragon.